The American Time Use Survey (ATUS) measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing

What do shoppers expect from brands and retailers? How can you deliver on their demands?
Euromonitor research experts break down the biggest lifestyle and digital consumer trends in 2024.

Euromonitor’s Survey team has looked beyond standard demographics and created distinct, personality-driven consumer types at both the global and country levels using our annual Lifestyles Survey data.