Ebooks
Consumer Marketing by
Call Number: EbookPublication Date: 2008Consumer Behavior by
Call Number: EbookPublication Date: 2006–2025International Consumer Markets by
Call Number: EbookPublication Date: 2013The Ultimate Marketing & PR Book by
Call Number: EbookISBN: 9781473683976Publication Date: 2019The Handbook of Communication Engagement by
Call Number: EbookISBN: 9781119167518Publication Date: 2018
Articles
- Business Source CompleteArticles from trade and industry periodicals and scholarly articles in academic business journals.
- U.S. Major DailiesArticles from the Wall Street Journal, New York Times, Washington Post, Los Angeles Times and Chicago Tribune.
- Small Business Source (formerly Small Business Reference Center)Ebooks and articles from business magazines related to entrepreneurship and small businesses
- Regional Business News PlusArticles from local and regional business newspapers and magazines
- ScienceDirect Social SciencesScienceDirect is a large, multidisciplinary database that provides access to scholarly research in the social sciences, including business, economics, management, marketing, and more.
- IDEASIDEAS is the largest bibliographic database dedicated to economics and available freely on the Internet. Based on RePEc, it indexes over 3,200,000 items of research, including over 3,000,000 that can be downloaded in full text.
Web sources
- The Consumer BarometerGraphed data from consumer behavior surveys on internet and shopping habits.
- YouGov White PapersDemographic and psychographic data for buyers or fans of major brands, product types, media, and activities from an international research data and analytics group headquartered in London.
- American Customer Satisfaction IndexThe American Customer Satisfaction Index (ACSI) is the only national cross-industry measure of customer satisfaction in the United States. The Index measures the satisfaction of U.S. household consumers with the quality of products and services offered by both foreign and domestic firms with significant share in U.S. markets. The ACSI benefits business, researchers, policymakers, and consumers alike by serving as a national indicator of the health of the U.S. economy, as well as a tool for gauging the competitiveness of individual firms and predicting future profitability.
- Census Business BuilderCensus Business Builder (CBB) is a suite of services that provide selected demographic and economic data from the Census Bureau tailored to specific types of users in a simple to access and use format.